Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios’ “Black Panther”
2018 Lexus LS 500 F SPORT Stars Alongside Chadwick Boseman as Black Panther; Spot Features Song “Legend Has It” by Run the Jewels
Lexus will once again be participating in advertising’s biggest day of the year with a commercial in Super Bowl LII on Sunday, February 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” opening in U.S. theaters February 16. The spot, “Long Live the King,” pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman. A 30-second version of the ad will air during the third quarter of the Super Bowl.